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February 1, 2018
By: TOM BRANNA
Editor
NETHERLANDS: The ever-evolving personal care industry changes radically from one year to the next. With 2017 witnessing the rise of color cosmetics, facial masks and ramped up hair care products, what can we expect to hit the market in 2018? Answers are to be found at In-Cosmetics Global, which will return to Amsterdam on April 17-19. According to Mintel, the four big trends will be: biotechnology, in response to environment stressors on skin and hair; definitions of beauty; brands with per...
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